How to Create a Recurring Revenue Model That Appeals to Customers

Have you struggled to identify a recurring revenue model that will work in your


If so, you’re not alone.

Most owners understand the benefits of recurring revenue, such as predictable

cash flow and an increase in their company’s valuation, but struggle with where to

start. Just changing your pricing from a one-time transaction to a smaller, recurring

fee does not make a sticky subscription model.

The first step of creating a recurring revenue model for your business has nothing

to do with your billing platform and everything to do with your target customer. The

secret to reimagining your business into a recurring revenue juggernaut is to niche

way down.

Niche Down

For a recurring revenue model to retain subscribers, it needs to provide an